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Americas' SAP Users' Group (ASUG)

ASUG is the world’s largest independent SAP users' group, comprised of more than 130,000 individuals at 3,500 companies in more than 17 industries across the SAP ecosystem. ASUG relies on the passion, experiences, and commitment of more than 400 volunteer leaders at the Special Interest Group (SIG) and Chapter levels. These volunteers act on behalf of their companies to help shape the direction of 90 SIGs and 37 Chapter communities. As a professionally managed association of business and technology professionals, our members represent a wide variety of organizations, from small businesses, to global corporations, to distinguished universities. ASUG was formed in 1991 and since then we have constantly looked for ways to help our members achieve their SAP business objectives and turn challenges into opportunities. Through our national conferences, collaborative initiatives, online gatherings, and user-driven educational tools and material, we provide organizations of all sizes with resources and solutions critical to enhancing business efficiency. Events are in many ways the cornerstone of the ASUG community. With more than 1,300 virtual and face-to-face education sessions offered annually, including ASUG Annual Conference, co-located with SAP SAPPHIRE® NOW, and the ASUG SAP BusinessObjects User Conference, our events are the place to gain access to user-driven educational content and focused discussions designed to support your priorities, adding to your business advantages. provides comprehensive coverage of news, analysis, and insights into ASUG communities and the SAP ecosystem. This online news compendium also shares expert commentary and learnings from ASUG members, SAP executives and partners, and other players in the SAP ecosystem via blogs, case studies, and editorials. The ASUG Executive Exchange is unique in the SAP ecosystem. As a dynamic forum of decision makers and influencers, it is a key resource for SAP, providing invaluable input and feedback on new product offerings and research activities. For SAP customers, the Executive Exchange is an opportunity for candid dialogue with peers, and a chance to share innovations and best practices. ASUG Leadership 2.0 is a community dedicated to providing opportunities for technologists and business leaders to come together to discuss what it means to be a leader in today's world. From team building, to team performance and inclusivity, to strategic thinking and execution, ASUG Leadership 2.0 provides the connections and resources you need to shape the leader in you. If you’re looking for the latest in leadership dialog and getting what you need to develop your own skills and translate that into building high-performing teams, you’re in the right place. Welcome to the team. The ASUG Influence Program impacts every stage of the SAP development cycle by leveraging the collective voice and experience of ASUG members. Program components include ASUG Executive Exchange, ASUG Influence Councils, and collaboration with SAP on Customer Engagement Initiatives (CEI) and early-adoption opportunities. The ASUG Influence Program is unparalleled, connecting members with SAP professionals in a collaborative effort to guide the future. Our Benchmarking and Best Practices collaborative program with SAP produces surveys and studies that detect strengths and vulnerabilities and also explores current and emerging best practices. The ASUG Marketplace is an online value-added service that provides exclusive discounts and offers to our membership. The ASUG Demo Service is the one and only place in the ecosystem where members can test-drive SAP functionality on-demand and make smart choices about future IT investments.

Address230 E Ohio
Address 2Suite 500
Phone(312) 321-5142
Contact PersonJames Woods
CountryUnited States


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